October 11, 2017
The Ministry of Agriculture’s Buy BC: EAT DRINK LOCAL campaign, delivered in partnership with the British Columbia Restaurant and Food Services Association (BCRFA), promotes and fosters relationships between BC restaurants, chefs, farmers and producers. The campaign is designed to provide diners across BC with the opportunity to sample regional BC cuisine at participating restaurants year round. The highlight of the promotion will be a month-long Buy BC: EAT DRINK LOCAL in restaurant promotion in May 2018 featuring fresh sheet menus designed to highlight locally grown and produced foods and to profile pairings with local fine wines, spirits and craft beers and ciders.
The Buy BC: EAT DRINK LOCAL website and social channels will focus on positively impacting British Columbians: connecting restaurants and diners, promoting the virtues of using local ingredients, promoting regional events and encouraging food sustainability. The campaign will stimulate domestic economic growth and support BC food and beverage culture through the restaurant channel. The Buy BC: EAT DRINK LOCAL campaign will engage consumers in their search for great local experiences in restaurants and advocate the usage of high-quality, locally-sourced products to ignite passion for buying BC.
The BCRFA is committed to collaborating with restaurateurs and food service operations across the province on this comprehensive dining campaign and to featuring the efforts of industry leaders as they create an abundance of unique dishes designed to highlight local tastes. We believe that diners in British Columbia are interested in where their food and beverage is coming from – and we are confident that we can help educate and entice customers to Buy BC by dining on exceptional new BC flavours.
Buy BC: EAT DRINK LOCAL will track performance and move the needle on sales. The BCRFA will consistently analyze performance indicators by conducting satisfaction surveys and program reviews, gathering customer feedback and auditing website and social media traffic in order to drive success by increasing the visibility of participating restaurants.
The BCRFA is excited to be co-presenting this opportunity for BC restaurants and foodservice establishments to showcase their creative culinary talents. By demonstrating the diversity, benefits and value of local product, we aspire to ultimately bring together the restaurateurs, chefs, producers, and processors and showcase sustainability, profitability and creativity within the local restaurant scene.
Celebrating the bounty of our local market – all the food and beverages that are grown, produced, harvested and farmed here – in BC restaurants is a unique opportunity that shouldn't be missed.
Executive Chef Rusty Cox
The Heid Out, Crankrook
Photo by Michael Audet